Starting your very own business is an exciting prospect, but there is a lot to consider before you manage to make it a success. This is true in many industries, but there is extra pressure when it comes to the hospitality trade. It is a dream for many people to open their very own cafe either in a seaside destination or a quaint village somewhere in the UK, but it takes a special type of person to make it a brilliant business. If you are planning on taking the plunge, you should make sure you consider a number of things first. Here are just a few suggestions to get you started:
Picking the cuisine
Not all cafes are the same so the first thing you will need to decide is what type of cuisine you wish to serve. You may want to be open for cooked breakfasts and morning coffees, or you might be more inclined to dish out homemade soup or afternoon teas. Visit the town or village where you wish to open your cafe and see what is currently available and where there might be gaps in the market. It could be your opportunity to do something different, such as cater for those with a gluten intolerance or people who are vegans.
Once you decide what it is you want to serve in your cafe, you will need to find a place to do it. There are many different sizes of premises, as well as types of buildings. You might have an image in your mind of a quaint converted cottage, or you might want a sprawling converted building. Whatever it is you want, you will need to decide whether you want to buy it outright or rent it; the choice will be down to your financial situation and how long you expect to run the business for. Have a look online to look at the types of things available at the moment, and then introduce yourself to estate agents nearby.
Getting the staff
When you secure your premises and do them up to your standard, it will be time to get in the staff to do the job properly. It can be tempting to recruit by word of mouth to save on initial costs, but consider your long term strategy when you are doing this. Perhaps you could look at places like caterer.com who specialise in catering recruitment; many professionals come here to look for jobs specifically within the industry. When you are creating job roles, think about how many hours you will need each member of the team and how seasonality might affect your trade. You might want a boost of temporary staff for the summer months to add on to the basic level of employees the rest of the year round.
After everything else is ready to go, you will need to get people into the door of your cafe. Marketing will be important, and it is possible to do on a budget. Make connections in the local area so other businesses will recommend you to guests, and clear signage is also vital. You may want to look at building a website as well as having a regular presence on social media sites like Twitter.